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It
was a bright and beautiful fall day with a magnificent
blue sky striking a dramatic contrast against the New
England foliage at it's brilliant peak when
Larry Bearfield came waltzing into the house and
announced to his lovely wife Robin
Emerson, who was busy cooking her loving husband
a delectable multi-course dinner, "Honey, we're
going to buy the store in the Town village center."
OK,
so I really don't remember if it was a bright and beautiful
fall day and Robin wasn't cooking up a multi-course
dinner. But she IS quite the lovely wife and I'm quite
the loving husband if I do say so myself
. And
I really did announce that we were going to buy the
store.
She
cast a raised eyebrow, looked up at me and asked how
much they were asking. "Well, it's not actually
up for sale," I replied. "But let's approach
them and make an offer!" She didn't say anything.
See, after 20 years as business partners, she's pretty
accustomed to my off-the-wall ideas. But this one seemed
to resonate.
And
that's how it all began. A year later, on December 26,
2003 we acquired the business and on January 10, 2004
we opened the doors as Ferns Country Store.
For
that entire previous year we had set out across New
England to research country stores. In our travels,
however, we were surprised to discover that there really
wasn't the ideal store we had imagined. So we had to
create a composite from the little gems we discovered.
Certainly, when we opened our doors, our local community
walked in to find a very different establishment. Not
only were things moved around, fresh paint on the walls
brightened the space up, and the shelves were stocked
with all sorts of new products. But most importantly,
we set out to change the entire environment by bringing
back the flavor of the old time village store that had
graced our very spot since 1844.
Above
all else, beyond any of the physical attributes we may
put into place, we believed that the true country store
we were looking to establish was more of an attitude.
And that belief led to the creation of our Mission Statement:
"We
are intently focused on creating the definitive business
in the Town of Carlisle. We will facilitate the process
by providing quality products at reasonable prices;
Employees will be treated with respectful consideration;
Customers with courteous appreciation; We will espouse
positive values and ethics; We will contribute to the
lifestyle of our town through our involvement with the
community; As stewards of the property that is the core
of our town center, we will add to the fabric of our
towns image; Above all, we will endeavor to maintain
the unique character of the Town of Carlisle."
The
paint on the walls, the products on our shelves, the
way we greet and treat our customers, the support we
provide to our community
all of it has its foundation
rooted in that important statement.
Each
day remains an ever-evolving adventure. The warmth and
support we continue to receive from our customers fuels
our passion. And with each and every product we bring
in or physical change we make, we remain true to our
vision.
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If
it doesn't seem to be worth the effort it
probably isn't.
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