Larry A. Bearfield, Chief Executive Officer/Chief Marketing Officer. Larry Bearfield is an energetic, goal-oriented, highly experienced executive with an impressive record managing strategic growth initiatives, image, branding and marketing in a variety of environments. With over 25 years experience, his leadership has resulted in the successful implementation of numerous programs in new business launches, customer acquisition/retention programs, product introductions and consumer direction movements. His hands-on entrepreneurial style is centered around consensus building and collaboration. Bearfield combines his proven, creative, intuitive skills with his strong analytic abilities to quickly identify opportunities, perform situational analyses and then moves to decisive action. From 1982-1984 he served as Corporate Communications Director for Electronic Protection Devices, a computer peripheral manufacturing company. With responsibility for all communications and public relations, Bearfield provided the strategic marketing for the introduction of surge protection products in the personal computer industry. His work included oversight of a major press conference featuring Walter Cronkite, directing new consumer packaging efforts, advertising and trade show management. In two years, the firm achieved the #1 market position with 23% market share against 60 competitors. In 1984, Larry joined Robin Emerson as a partner in her mid-sized advertising agency forming Emerson Bearfield & Associates. His responsibilities included creative and strategic planning, hiring of team members, account management and developing new revenue strategies. Clients included: Massachusetts Water Resources Authority, Data General, Cellular One, and Loon Mountain Resort. Among his numerous achievements was the re-branding of Loon Mountain and directing a marketing effort that resulted in a 16% attendance increase in one season - the #1 position over 17 other resorts. Emerson Bearfield was the recipient of numerous awards including: named one of the Top Five Hottest Agencies in Boston by Madison Avenue Magazine, and many creative and effective marketing awards. In 1994, they merged their company with a public relations firm to form Burnieika Bearfield Emerson. The added capabilities allowed them to capture additional client work that included: Roto-Rooter, Hunneman Real Estate, Kraft General Foods, Monson Companies and Ski New Hampshire Association. Among their many achievements they led the communications efforts to garner public support for new Wal-Mart stores launched in the northeast. In 1996 Bearfield co-founded and served as president of The Wonga Group, a specialized marketing firm that successfully launched Military Sports and Recreation Network. The firm created, developed and managed the world wide program that effectively linked ski and golf resorts with over 12 million military consumers. Bearfield oversaw the branding, marketing, sponsorship sales and development of two dot-coms as well as the formation of a marketing partnership with MilitaryTimes Media Group, a unit of Gannett Newspapers. He successfully negotiated sponsorships with firms that included: Budweiser, Southwest Airlines, Dollar Car Rentals and 3M. Since 2002, Bearfield has been providing his strategic marketing expertise consulting with numerous clients. An active volunteer in the Carlisle community, Bearfield co-founded the Carlisle Committee for Tax Fairness, a local PAC that successfully ended 13 years of overrides. Most recently, he was a member of the Carlisle Revenue Enhancement Committee where he headed up a first-ever, comprehensive department fee study resulting in new revenue streams to the town. In his left-over free time, he is a 43 year volunteer with the Boy Scouts, enjoys skiing, backpacking, and is an accomplished artist, sculptor and landscape designer. Larry thoroughly enjoys their two sons Jay and his wife Meghan & James.