A
tradition for four generations
It's
funny how small the world gets as we get * ahem *
older. During his high school and college days, Larry
Bearfield, Ferns co-owner, worked at Cabot's Ice Cream,
Newton, with Jim & Mike Kaloyanides current president
and vice presidents of New England Coffee. "It
was a blast to renew a long ago friendship and now
work together professionally," said Larry. "At
Ferns, quality isn't limited to the products we sell,
it also includes the people we partner with. And we
enjoy the relationship we have with New England Coffee."
Here's more:
New
England Coffee, headquartered in Malden, Massachusetts
, is the largest coffee roaster in New England and
one of the largest independent roasters in the country.
For four generations, the company has had a single-minded
dedication to the art of roasting coffee.
New England Coffee's reputation for providing quality
and service is more than 88 years old. Currently the
business is owned and operated by the Kaloyanides
and Dostou families. In fact, During the first years
of New England Coffee, the company was located in
a building at the corner of Milk and Broad Streets
in Boston, where hand-roasted coffee was delivered
by horse and wagon. New England Coffee's first truck
was purchased in 1918 and other family members started
to join the business. As the company expanded, it
outgrew several homes throughout the Boston area until
finally, in 1966, it settled into its present location
at 100 Charles Street in Malden.
The New England Coffee that exists today now occupies
five buildings with greatly expanded manufacturing
and packaging capabilities while still maintaining
the philosophy and goals to buy and sell the highest
quality product.
"Our methods are anything but cutting edge. In
fact, we've changed very little during our 88 years,"
says Jim Kaloyanides, president. "We start with
the finest Arabica beans, and roast them using a single-batch
method that huge commercial coffee companies can't
replicate. This process relies more on experience
than mechanics to select the best beans. It's the
only way we know to assure a consistently great tasting
cup of coffee."
The
Story of a Great Cup of Coffee
Importing
New England Coffee chooses only the finest 100% Arabica
coffee beans from Central America, South America,
Eastern Africa, and the East Indies, fresh-roasted
for consistently exceptional taste and quality. We
offer superb blends, delicious flavored coffees, exotic
varietals, and full-bodied dark roasts to suit every
taste.
Arabica
beans are grown at high altitudes of 2,000 to 6,000
feet above sea level. They represent 75 percent of
the world's coffee production, although only about
10 percent of them qualify as specialty coffees. Arabica
beans are characterized by a balanced aroma and a
sweet, acidic taste.
Cupping
The next step in creating the perfect coffee is taste
testing, also known as cupping. The age-old tradition
of cupping is held in esteem throughout the world
of coffee crafting.
Like
a wine taster with his vintage Merlot, the professional
coffee taster needs a keen knowledge of, and palate
for, the beverage. Here's how it works: a random sample
of a specific growth of 100% Arabica coffee is roasted,
ground and prepared for cupping. The brew is sipped
and held in the mouth long enough to get the full
strength of the flavor, then spit out. The process,
very similar to wine tasting, is used to determine
the coffee's aroma, body, acidity and taste characteristics.
New England Coffee's on-site taste-testers perform
random tests of all our roasts. We take great pride
in our coffee, and do everything possible to make
sure every cup is a perfect cup.
As New England Coffee's Stephen Kaloyanides, Jr. puts
it, there is simply "no other way to do it."
Stephen is one of the company's principal cuppers,
and he holds a true appreciation for the process.
"There's a lot of history involved," he
says. He's right. The age-old tradition of cupping
has stood its ground as the most effective means of
determining a coffee's quality and, in turn, how it
will be used in a blend.
Roasting
To achieve the ultimate roasts from the Arabica beans,
New England Coffee relies on both art and science.
We begin by placing small batches of green coffee
beans in a hopper, which directs them into a rotating
drum located on the inside of a roaster. After 5-7
minutes, the beans turn yellow, indicating a loss
of moisture. They then begin to make cracking sounds,
much like that of popcorn popping. They are, in fact,
popping open, causing them to double in size.
Since
each variety of beans requires a different roast length,
rapid-firing samples are frequently taken during the
roasting process. Roastmasters use both smell and
sight to determine when the desired roast has been
achieved. As the beans reach optimum color, they are
released into a large metal pan, or cooling tray.
Giant fans air-cool the coffee to room temperature,
during which the coffee darkens one final shade.
New
England Coffee - from grower to Ferns Country Store.
A commitment to your taste buds.