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Robin
B. Emerson, President/Chief Financial Officer. Robin
Emerson has been lauded for her unbridled energy, savvy
business style and astute ability to build cohesive,
dynamic teams. An expert in business systems development,
she has created and implemented effective business and
financial models, managed budget development, metrics
and production systems in a number of business environments.
For over 25 years, her sterling leadership has been
the driving force behind her successful ventures.
After receiving her BS at Skidmore College, in
1984 Emerson launched Emerson & Associates Advertising,
a local agency offering strategic marketing, consumer
advertising, graphics and package design. Within a matter
of months, Emerson's astute entrepreneurial management
attracted several firms that included: HH Scott Stereo
Systems, Pathway Designs, Kyanize Paints and Maser Sportswear.
However, it was her skillful management of Electronic
Protection Devices that led to her client's rapid
growth and the hiring of their Corporate Communications
Director which then led to her successful and strategic
recruitment of Larry Bearfield as her partner.
Forming Emerson Bearfield & Associates, she
embarked on a period of outstanding growth that required
her to manage the hiring and development of new employees,
modify business systems and provide effective fiscal
management. New clients attracted to the firm included:
Cabot Stains, The Big Dig, Abus Lock Company, Foreign
Motors, Inn at Mill Falls, Marriott Vacation Ownership
Division, Mountain Club on Loon, Wildcat Mountain and
Lexington Savings Bank. In recognition of her successful
growth, the firm was named a Small Business of the Year
Finalist by Greater Boston Chamber of Commerce.
The 1994 merger to form Burneika Bearfield Emerson
had each of the partners assume specific responsibilities
with Emerson taking on fiscal, human resources and operations
management of the mid-sized firm. Initially, she took
two disparate operations with separate business systems
and designed new operations capable of handling many
multiples of projects across several departments concurrently.
Her responsibilities included: general management of
day to day operations, hiring of team members, oversight
of client care, media, estimating and production departments
and overall fiscal management including budgeting, forecasting
and profit and loss analysis.
In 1996, deciding to downsize she co-founded The
Wonga Group with Bearfield. The boutique firm provided
deliberate strategic marketing to a number of clients
including: Hilton at Woodcliff Lake, Montauk Yacht Club
Resort and Marina and Four Points Sheraton. As a co-founder
of Military Sports and Recreation Network, Emerson developed
a database management system that enabled the firm to
keep track of hundreds of specially negotiated offers
available to authorized military personnel through over
400 resorts and military bases worldwide. She was instrumental
in the establishment of two dot-coms designed to serve
as the primary communications tool to reach the 'niche'
audience of nearly 12 million.
In addition, Emerson helped manage Sno!!!Jam,
a first-ever military snowsports event series held at
several resorts including Steamboat, Copper Mountain,
Heavenly, Purgatory, Killington and Sunday River. During
the process of seeking to sell the recreation portal
to broader military-specific community Websites (including
one owned by Ross Perot), the 2000 internet meltdown
led Emerson to accept the position of COO at Catalyst,
a Rhode Island-based marketing communications firm where
she established new financial and management systems
leading to an immediate level of profitability for the
privately owned firm.
Most recently, Robin wrote a White Paper, "Are
You Ready for the Economic Turnaround? 5 Simple Steps
Small to Medium size Businesses Should Take to Get Market
Ready." Her report was widely recognized and published
in a variety of print and internet environments.
In her free time, Emerson is an avid skier, enjoys exotic,
world travel, theatre and is an accomplished photographer.
Robin always looks forward to spending time with the
boys and enjoys having a daughter in the family.
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